Skip to content

Retail Media Networks

Retail media networks are among the fastest-growing ad marketplaces in the USA, and a wide array of technologies are emerging to help advertisers take advantage of the opportunity, from ad creation, placement, targeting and optimization. Just to remind you, a  retail media network is an ‘advertising infrastructure that comprises a collection of digital channels (e.g., websites, apps) that are offered by a retail company to third-party brands for their various advertising purposes’. In the AfCFTA proposed Digital Trade Protocol, we have argued that there is a clear line between traditional advertising and the promotion of goods and services carried in an e-shop or platform. Now I wonder if retail media networks are blurring that line. Do let me know your views ([email protected]).

Posted in

Alastair Tempest

Leave a Comment





Become a member

Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.

Sign up to newsletter

Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.