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BOARD MEMBERS – Ecommerce Forum South Africa (EFSA)

Karen Nadasen |

Karen Nadasen


Chairperson of EFSA and CEO of PayU

Karen Nadasen, PayU South Africa’s Country Manager, is regularly described as one of South Africa’s most inspiring women in tech, nominated for IT Personality of the Year 2017, listed among 100 Most Influential Young South Africans 2017 and the Regional Winner (SADC) of Africa’s Most Influential Women in Business and Government 2018.

Since taking the helm 4 years ago, PayU has dramatically grown its total ecommerce processing volume and revenue, whilst costs have reduced significantly during her tenure. All this whilst balancing personal life – Karen started her position as CEO having just returned from maternity leave after 4 months. Though Karen’s industry experience, mostly abroad, ranges from FTSE 100 companies, and large multi-nationals, she started out as a Java developer in a small development house in Cape Town. She is a passionate advocate for women in technology and leads diversity and inclusion for PayU Africa.

Rieka van WykRieka
van Wyk


Head Legal and Compliance, Africa at PayU

Rieka has a broad range of experience and skills gained from a career as a corporate associate in a team specialising in information technology, ecommerce, consumer law, data protection, media and intellectual property.

Dr. Adheesh Budree


Senior Lecturer at the University of Cape Town

Currently a Senior Lecturer at the University of Cape Town specialising in ecommerce, the economics of technology and ICT4D. Adheesh sees himself as primarily as a researcher and a facilitator of knowledge transfer. From a research perspective, he has presented in a number of conferences and published journals. While doing so, he ensures that he stays up to date with emerging trends and thought leadership by remaining actively involved in industry through consulting.

James van der Hoven | Ecommerce Forum of Africa

van der


James runs Vane Digital, an ecommerce agency in Cape Town helping clients market their products and services using platforms such as  Magento and WooCommerce.

Leaderless is a Non Profit Company teaching disruptive technologies like Blockchain, Internet Of Things, 3D printing and how to ship these products using Ecommerce.

The is an annual ride from Johannesburg to Cape to prepare citizens for potential job losses due to digital disruption. A strong focus on building trust in Ecommerce will be central to this event in order to teach people how to take ownership of their own lives using technology.

Thomas van der Spuy |

Thomas van der Spuy

Online payments

Founder of Callpay

Thomas has been involved at different levels of business from start-up to successful companies.  He holds both Bcompt Accounting and LLB Law Degrees from the University of South Africa. Being truly passionate about blockchain & digital payments, Thomas considers himself to be a digital payments expert and true crypto junkie trying to understand technology, thinking outside of the box and solving real-world problems.

Thomas launched Callpay in 2016. Today Callpay solves the digital payment needs of more than 100 Payment Partners and 4000+ Merchants in 12 countries including some of South Africa's largest Enterprise merchants such as DStv, Ster Kinekor, Sun International and Telkom.

Adewale Adejumo

Special Projects

Digital Growth Consultant | Co-Founder and Chief Growth Officer at

Adewale is an online entrepreneur, a Digital Growth consultant and has nearly 10 years experience building leading eCommerce platforms. He is currently the co-founder of Dropstore - the 1st automated inventory marketplace in Africa for e-commerce entrepreneurs and suppliers - and works with making it easy for wholesale suppliers to distribute their products online to e-retailers."

Warrick Kernes


Founder of Action Gear and Insaka eCommerce Academy

Serial entrepreneur with 12 years of eCommerce experience in South Africa and Europe. Winner of London’s 2009 Young Businessman of the Year Award. Founder of the SA award-winning online store Action Gear (founded 2010, exited 2018). Guest lecturer on eCommerce at WITS Business School to MBA students and he has also talked on eCommerce for JP Morgan (S&P 500).  Warrick is a regular contributing author for Entrepreneur Magazine and in 2018 he published his book on South African eCommerce. He also sits on the Education Committee for the eCommerce Forum Africa

In 2017 Warrick founded the Insaka eCommerce Academy and is now dedicated to growing SA’s eCommerce industry.

Alastair Tempest | ecomafrica.orgDrs. Alastair


CEO Ecommerce Forum South Africa (EFSA)

Alastair has spent most of his life working in Brussels, Belgium, for, among others, Readers’ Digest, and latterly the Federation of European Direct and Interactive Marketing. He was active in privacy, alternative dispute systems, co-regulation and self-regulation, ecommerce and postal issues.

He sat on the International Chamber of Commerce (ICC) Marketing and ICT Commissions; the Unsolicited Communications Enforcement Network (UCENet); and was elected a member of the Universal Postal Union Consultative Committee.

He moved to South Africa in 2011 to work for the DMASA on the POPIA law. He ran the DMASA for 2 years, leaving to set up the EFSA. He and his wife, Lauretta Ngakane, set up Conock Consultancy to provide expertise in Privacy in 2014.

Tinashe Guramatunhu

King Online

Head of Lefa Cooperative

Member of FSCA Ecommerce Advisory Committee

Head of Communications – Ecommerce Forum South Africa (EFSA)

Lauretta Ngakane |

Lauretta Ngakane

Head of Communications

Lauretta joined the Ecommerce Forum South Africa and currently heads up all communications.