Skip to content

For up to date information about Coronavirus, please visit

Notice: as of 1 October the new 3D version 2.0 (3Dv2.0) will start to be used by the banks. 3D is the security system often used when an online purchase is made. The present 3D system requires the buyer to respond to their bank with an OTP number which is sent to them by SMS. The new system will use artificial intelligence to reduce the times that the buyer will be sent an OTP number. OTP numbers will still be used but much less frequently.

EFSA - Protecting your rights as an ecommerce business and expressing your needs to the relevant government departments and opinion formers


Members of the Ecommerce Forum South Africa Code of conduct with a high level of consumer protection:

  • Transparent information about the trader
  • Clear, complete and accurate product description
  • Transparent pricing, inclusive of all charges and taxes
  • Accurate information to the customer on product availability and delivery times
  • Delivery according to the specifications and timing indicated to the customer
  • Clear returns process and prompt reimbursement
  • Accessible customer service and timely complaint management
  • Protection of personal data according to applicable law
  • Secure payment methods


As an online shopper with an EFSA merchant, you have the right to:

  1. Clear, comprehensive and accurate product description and merchant information before you place your order;
  2. Convenient, reliable, safe and legally compliant service;
  3. Notification of all costs and any limitations/conditions prior to checkout;
  4. Charges that are complete and simple to understand – including any tax and delivery and surcharges;
  5. Access information on your order progress/history;
  6. Delivery as specified at the time of order;
  7. Your purchases arriving in good condition;
  8. Helpful support with damaged / failed / late / attempted deliveries;
  9. A clear returns process, with any limitations/conditions easily viewed on the merchant’s website during the ordering process
  10. Your personal data and rights being properly protected and managed.
  11. EFSA intends to launch a Trustmark during 2017 which will guarantee these guidelines


These are the requirements that our lawyers will use to ensure that your website is in line with SA law.

To join the Ecommerce Forum of Africa, please sign up here.



Learn more about eCommerce.


Learn more about the Trustmark