WHO WE ARE
The EFA was created by major Ecommerce players November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.
BECOME AN EFA MEMBER
Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).
Black Friday is around the corner. The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...
EFFECTIVE MEASURE REPORT
B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors.
Major players in ecommerce launched the new Ecommerce Forum Africa (EFA) on 12 November in Johannesburg and 13 November in Cape Town. The mission of the EFA is to drive sustainable, profitable and reputable growth of the ecommerce business in Africa. Mr Nic Robertson, Chairman of the EFA and Head of Strategy and New Business…
New Nielsen Ecommerce Research Report Available
Nielsen has just released its consumer study on “Global Connected Commerce”. Some of the headline conclusions include:
- Consumers are both “showrooming” (browsing in store & buying low price online) and also “webrooming” (researching online & buying in stores);
- Cross-border ecommerce is increasing rapidly, 57% of respondents had bought from a foreign emerchant in the past 6 months;
- In developed countries most payments are by credit card (53%) or by digital payment systems (43%). Cash on delivery (CoD) is most popular in developing countries;
- Given the increasing complexity of omni-retail, engagement of the consumer is the skill retailers must master.
Details of this extremely interesting study are available from Nielsen South Africa.