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This years conference will see dynamic & industry trending information being shared by thought leaders. With an agenda full of international and local experts, this years PIPC is a not to be missed event. Insightful and creative program design also means that delegates will experience the very best conference at International standards. To view these professionals…
12- 13 November 2018 The Maslow Time Square, Pretoria DID YOU KNOW that Customer Experience Innovation & Tech Fest will run alongside Sales Innovation & Tech Fest? This means two conferences & communities coming together to share, network and learn. It’s great value – because by sponsoring one conference you & your team get access to an additional community. More delegates,…
Failed Reversal Incident Template V0.3As a result of the previous meeting held at the Pick ‘n Pay offices in Cape Town on 8 February 2018, a query has been raised regarding the Failed Reversals project. At the meeting, it was reported that the test phase of the project has been completed where all test cases…
With South Africa’s known spending culture of low savings levels, coupled with tough economic circumstances, consumers have turned to more accessible revolving and unsecured credit facilities. According to Transunion around 45% of the 22.5 million credit active consumers have impaired credit records. With a debt-to-income ratio of approximately 78% and consumer credit extension at around R1.8…
Gain from international case studies @ Best of Global Digital Roadshow SA- JHB:20 June & CPT:21 June
Bryanston Country Club, Jhb, 20 June & House of JC Le Roux, Stellenbosch, 21 June WHAT YOU WILL LEARN Innovative best practices to stimulate your SA marketing Interviews with the magicians behind the campaigns Converting astute consumer insights into compelling content The most important metrics in measuring your content Winning brand social media campaign analysis Key take-aways from…
Bryanston Country Club – Tues 21 & Wed 22 Aug Cpt – Thurs 23 & Fri 24 Aug See more at: https://marketingmix.everlytic.net/public/landing-pages/blockchain-briefing-for-business-leaders-sa-ABeEE923p2AYihCR
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New Nielsen Ecommerce Research Report Available
Nielsen has just released its consumer study on “Global Connected Commerce”. Some of the headline conclusions include:
- Consumers are both “showrooming” (browsing in store & buying low price online) and also “webrooming” (researching online & buying in stores);
- Cross-border ecommerce is increasing rapidly, 57% of respondents had bought from a foreign emerchant in the past 6 months;
- In developed countries most payments are by credit card (53%) or by digital payment systems (43%). Cash on delivery (CoD) is most popular in developing countries;
- Given the increasing complexity of omni-retail, engagement of the consumer is the skill retailers must master.
Details of this extremely interesting study are available from Nielsen South Africa.