WHO WE ARE
The EFA was created by major Ecommerce players November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.
BECOME AN EFA MEMBER
Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).
Black Friday is around the corner. The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...
EFFECTIVE MEASURE REPORT
B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors.
Ensuring Smooth Online Payments on Black Friday and Cyber Monday EFA held a third conference call with Bankserv, PASA, the banks and credit card operators on Friday, 17 November to ensure a smooth online payments system is in place for the coming Black Friday, 24 Nov, and Cyber Monday, 26 Nov. Bankserv has informed us that they have put…
The EFA attended a call with the Payments Regulator, PASA, Bankserv, the banks and the Card Schemes on the readiness of Bankserv for Black Friday (24 November 2017). The EFA has been advised by Bankserv that a new system was tested on 24th and 31st of October 2017, but due to concerns, the new system…
Find out everything you need to know about internet consumption in South Africa for October 2017 – including what their audience looks like, how they live and where they spend their time online – in the latest South Africa Online October 2017 infographic. South Africa Online – October 2017
EFA attended a conference call with the US-based Digital Advertising Alliance (DAA) together with the Internet Advertising Bureau (IAB-SA), the Marketing Association (MASA), the Agencies (ACA) and the Mobile Marketers (MMA) to explore if the DAA system would be suitable for SA. The DDA has been running for a number of years in the USA…
EFA attended the Payments Association of SA Stakeholder meeting on 19 Oct. This group includes the banks, credit card operators and relevant sector representatives (including retailers). EFA is also a member of the PASA Electronic, Paper and Cash Stakeholders Strategy Forum. The Forum heard of the plans to revise PASA’s role, include more sectors, and…
On behalf of EFA, I attended the first City of Joburg Entrepreneurship Symposium on 23-24 Oct which looked at how to grow SMEs and provide a better environment for them to flourish and thrive. The Mayor, Herman Mashaba, gave a speech on his vision of the City in the future. His vision is to “turn…
New Nielsen Ecommerce Research Report Available
Nielsen has just released its consumer study on “Global Connected Commerce”. Some of the headline conclusions include:
- Consumers are both “showrooming” (browsing in store & buying low price online) and also “webrooming” (researching online & buying in stores);
- Cross-border ecommerce is increasing rapidly, 57% of respondents had bought from a foreign emerchant in the past 6 months;
- In developed countries most payments are by credit card (53%) or by digital payment systems (43%). Cash on delivery (CoD) is most popular in developing countries;
- Given the increasing complexity of omni-retail, engagement of the consumer is the skill retailers must master.
Details of this extremely interesting study are available from Nielsen South Africa.