eCommerce awareness, confidence and capability in Africa
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25-26 July 2018 | Sandton Convention Centre | JHB | South Africa

PASA International Payments Conference

PIPC is a bi-annual event hosted by PASA (Payments Association of South Africa), the association responsible for managing payment systems in South Africa. This international event presents a unique opportunity to the broader South African and SADC payments community to experience a world class conference right on their own doorstep.

This two-day event provides a thought-provoking and insightful program with in-depth views from participants on the latest industry developments, applications and technologies.

​2016 was a watershed year for PIPC as new milestones were reached and all previous expectations exceeded. 2018 is set to continue this trend.


The EFA was created by major Ecommerce players November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.


Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).


Black Friday is around the corner.  The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...


B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors. 

Startupbootcamp Cape Town

March 27, 2018 | Comments Off on Startupbootcamp Cape Town

Startupbootcamp Cape Town is a leading accelerator focused on high-growth startups in blockchain, connected devices, payment solutions, capital markets and asset management, integrated supply chain, e-commerce, retailtech, insurtech, alternative financing, identity management, digital connectivity, data and behavioral analytics and enabling technologies. The accelerator is anchored by leading corporate sponsors Old Mutual, RCS, BNP Paribas, Nedbank, Woolworths Financial Services, and PwC that will support and grow the…

Shopper Path to Purchase

March 23, 2018 | Comments Off on Shopper Path to Purchase

10th Annual Conference – Bryanston Country Club, 13 & 14 June Here is what you are going to learn: Shoppertainment: ‘How malls are becoming theatres of dreams’ Pricing is in: so it must be ‘perceived’ value shopping ​Influencing the customer journey, every step of the way​ Live experiential becoming viral sensations Influencing the influencers: customers trust their peers Customer journey…


March 23, 2018 | Comments Off on TOWNSHIP SHOPPER MARKETING SUMMIT 2018

BRYANSTON COUNTRY CLUB, SANDTON – 10 & 11 MAY 2018 • insights about the hidden tenant markets • Kasi Star Brand Awards and why they won • the rise of Kasi traditional foods • interview with the Director of SA Chefs Association • how peoples’ lifestyles and cultures influence their spending priorities • how brands…

Advanced Certificate in High Value Payments- Payments Association of South Africa

March 23, 2018 | Comments Off on Advanced Certificate in High Value Payments- Payments Association of South Africa

The Payments Association (PASA) has created a fantastic new training model, the Advanced Certificate in High Value Payments. Please see their website for details ( under PASA Training Bookings. Recommended! See more at: HVPS Dates HVPS Course Introduction

2017 06 – EFA Mailer

June 1, 2017 | Comments Off on 2017 06 – EFA Mailer

EFA Attends Government Meeting on African eCommerce and Infrastructure Financing Dylan Piatti, EFA Co-Chair, was invited to present to a meeting held by the Department of International Relations and Cooperation (DIRCO) and the South African Institute of International Affairs (SAIIA) on 20 June. The event was on “making the G20 agenda relevant for Africa with…

2017 05 – EFA Mailer

May 1, 2017 | Comments Off on 2017 05 – EFA Mailer

EFA Attends Government’s Road Show on ICT Strategies The Department of Telecoms and Postal Services (DTPS) issued a draft national e-strategy, e-government, and ICT SMME Support Strategy on 31 March (see, and has started a series of Roadshows with a two-day meeting in Gauteng on 8-9 May. Our Co-Chair, Dylan Piatti, attended the first day…

To join the Ecommerce Forum of Africa, please sign up here.



  1. Interact Milan

    23 May @ 8:00 am - 24 May @ 5:00 pm
  2. Future of Payments, Ecommerce & Retail

    31 July @ 8:00 am - 1 August @ 5:00 pm
  3. PASA International Payments Conference

    31 July @ 8:00 am - 1 August @ 5:00 pm



Learn more about eCommerce.

New Nielsen Ecommerce Research Report Available

Nielsen has just released its consumer study on “Global Connected Commerce”. Some of the headline conclusions include:

  • Consumers are both “showrooming” (browsing in store & buying low price online) and also “webrooming” (researching online & buying in stores);
  • Cross-border ecommerce is increasing rapidly, 57% of respondents had bought from a foreign emerchant in the past 6 months;
  • In developed countries most payments are by credit card (53%) or by digital payment systems (43%). Cash on delivery (CoD) is most popular in developing countries;
  • Given the increasing complexity of omni-retail, engagement of the consumer is the skill retailers must master.

Details of this extremely interesting  study are available from Nielsen South Africa.