eCommerce awareness, confidence and capability in Africa
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ecommerce Africa Safe.Shop Trustmark

One of our aims at the Ecommerce Forum of Africa is to help increase shoppers’ trust in ecommerce.

We looked at a number of solutions, and identified the best – Safe.Shops - which will be branded Ecommerce Africa Safe.Shop.


The Ecommerce Forum of Africa was created by major Ecommerce players November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.


Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).


Black Friday is around the corner.  The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...


B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors. 


September 18, 2018

AND THE INSIGHTS YOU WILL GAIN • Banks gaining shopper intelligence far ahead of most retailers – learn how they are doing it • Meet Generation Next; how wellness may be influencing their shopping habits • 20% of shoppers matter; customer data science techniques at work boosting ROI • Influencing influencers along the retail journey…

2018 08 – EFA Mailer

September 6, 2018

Statista issues its annual estimates of ecommerce Statista publishes an annual estimate of ecommerce turnover per country. This year it estimates global market volume at US$636,087m, most coming from China (

2018 07 – EFA Mailer

September 6, 2018

The African Union (AU) Conference on Ecommerce The AU and the UN Economic Commission for Africa (UNECA) held a 3 day conference in Nairobi from the 23-25 July. The Ecommerce Forum Africa was invited to contribute, and I moderated one panel and sat on another (my presentation will be available on the EFA website).

2018 06 – EFA Mailer

September 6, 2018

Breaking News Readers will have seen that our Minister for Trade, Rob Davies, announced on Sunday that SA would sign the African Continental Free Trade Area Agreement (AfCTFA) that day now that the necessary legal checks have been done to ensure that it is in line with the Constitution and relevant laws. He then went on to…

2018 05 – EFA Mailer

September 6, 2018

The EU’s General Data Protection Regulation (GDPR) comes into effect Readers will recall that we have dealt with this EU regulation a number of times since the Newsletter was launched two years ago. Unfortunately, this regulation is not just an interesting European phenomenon with no impact on businesses outside the EU. Readers will probably have…

2018 04 – EFA Mailer

September 6, 2018

Welcome to the April edition of the EFA Newsletter This month we will concentrate on the issues raised at the 3rd Annual Ecommerce Week held by the United Nations Conference on Trade and Development (UNCTAD) in Geneva from the 16 – 20 April. Both our Co-Chairman, Dylan Piatti, and I attended the Week of panels and…

To join the Ecommerce Forum of Africa, please sign up here.





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