eCommerce awareness, confidence and capability in Africa
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25-26 July 2018 | Sandton Convention Centre | JHB | South Africa

PASA International Payments Conference

PIPC is a bi-annual event hosted by PASA (Payments Association of South Africa), the association responsible for managing payment systems in South Africa. This international event presents a unique opportunity to the broader South African and SADC payments community to experience a world class conference right on their own doorstep.

This two-day event provides a thought-provoking and insightful program with in-depth views from participants on the latest industry developments, applications and technologies.

​2016 was a watershed year for PIPC as new milestones were reached and all previous expectations exceeded. 2018 is set to continue this trend.


The EFA was created by major Ecommerce players November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.


Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).


Black Friday is around the corner.  The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...


B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors. 

2017 06 – EFA Mailer

June 1, 2017 | Comments Off on 2017 06 – EFA Mailer

EFA Attends Government Meeting on African eCommerce and Infrastructure Financing Dylan Piatti, EFA Co-Chair, was invited to present to a meeting held by the Department of International Relations and Cooperation (DIRCO) and the South African Institute of International Affairs (SAIIA) on 20 June. The event was on “making the G20 agenda relevant for Africa with…

2017 05 – EFA Mailer

May 1, 2017 | Comments Off on 2017 05 – EFA Mailer

EFA Attends Government’s Road Show on ICT Strategies The Department of Telecoms and Postal Services (DTPS) issued a draft national e-strategy, e-government, and ICT SMME Support Strategy on 31 March (see, and has started a series of Roadshows with a two-day meeting in Gauteng on 8-9 May. Our Co-Chair, Dylan Piatti, attended the first day…

2016 11 – EFA Mailer

November 1, 2016 | Comments Off on 2016 11 – EFA Mailer

EFA Joins the National ICT Forum, Chamber on Governance and Security The Department of Telecommunications and Postal Services (DTPS) has set up the National ICT Forum to coordinate government strategic policy on ICT. One of the three “Chambers”, that on Governance & Security, is involved in ecommerce. The EFA Co-Chair, Dylan Piatti, & the EFA…

2016 09 – EFA Mailer

September 1, 2016 | Comments Off on 2016 09 – EFA Mailer

EFA Annual Conference gathers speed. The EFA annual conference will be held in Deloitte’s conference centre in Cape Town on 27 October. We look forward to welcoming you all there! Professor Deborah Tickle (Partner, Global International Corporate Tax and Transfer Pricing Services, KPMG Inc/ KPMG Services), who is a member of the Davis Commission on…

2016 07 – EFA Mailer

July 1, 2016 | Comments Off on 2016 07 – EFA Mailer

UNCTAD Unveils Its “eTrade For All” Initiative Nairobi, 18 July: The UN Conference on Trade and Development (UNCTAD) launched its new initiative to help developing countries promote ecommerce. “Equal access does not imply equal opportunities” The Organization for Economic Development and Development (OECD) has just issued a new study of 40 countries on how young…

Launch of the Ecommerce Forum Africa (EFA)

November 10, 2015 | 0 Comments

Major players in ecommerce launched the new Ecommerce Forum Africa (EFA) on 12 November in Johannesburg and 13 November in Cape Town. The mission of the EFA is to drive sustainable, profitable and reputable growth of the ecommerce business in Africa. Mr Nic Robertson, Chairman of the EFA and Head of Strategy and New Business…

To join the Ecommerce Forum of Africa, please sign up here.





Learn more about eCommerce.

New Nielsen Ecommerce Research Report Available

Nielsen has just released its consumer study on “Global Connected Commerce”. Some of the headline conclusions include:

  • Consumers are both “showrooming” (browsing in store & buying low price online) and also “webrooming” (researching online & buying in stores);
  • Cross-border ecommerce is increasing rapidly, 57% of respondents had bought from a foreign emerchant in the past 6 months;
  • In developed countries most payments are by credit card (53%) or by digital payment systems (43%). Cash on delivery (CoD) is most popular in developing countries;
  • Given the increasing complexity of omni-retail, engagement of the consumer is the skill retailers must master.

Details of this extremely interesting  study are available from Nielsen South Africa.


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