eCommerce awareness, confidence and capability in Africa
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Online Payments Contact details for e-shops in the event of problems on Black Friday and the Festive Season

Every year during the festive season there is a significant increase in the number of transactions processed through the payments system. Considering the great number of role-players involved when processing a transaction, it could occur that a card transaction is unsuccessful due to a number of potential system challenges.

ecommerce Africa Safe.Shop Trustmark

One of our aims at the Ecommerce Forum of Africa is to help increase shoppers’ trust in ecommerce.

We looked at a number of solutions, and identified the best – Safe.Shops - which will be branded Ecommerce Africa Safe.Shop.


The Ecommerce Forum of Africa was created by major Ecommerce players in November 2015, with the mission to increase awareness, confidence and capability of the ecommerce industry in Africa. The EFA intends to be a forum for all players in the Ecommerce industry — working cohesively with each other to enrich the overall ecommerce industry in Africa.


Membership is open to all stakeholders in the African eCommerce industry, including etailers and service providers. To encourage a collaborative environment, members joining the Ecommerce Forum of Africa are asked to contribute based on the size of their business. All members will have access to the same resources and benefits (Training, Research, Representation, Forum & Networking).


Black Friday is around the corner.  The EFA has been in discussions with PASA, Bankserv, the Payment Schemes and certain Payment Gateways to obtain a commitment from the key stakeholders in the payments environment that the necessary steps to mitigate against downtime during this critical day has been addressed. We are pleased to state that PASA and Bankserv have acknowledged the importance of Black Friday...


B2B Online surveyed 100 people about the biggest online challenges facing B2B sales and marketing leaders in manufacturing and distribution today. From ecommerce platform development and upgrades, to data flow and integration, B2B is giving you insight on the latest digital strategies, and challenges proving most common in the manufacturing and distribution sectors. 

Data Privacy Laws and other ecommerce relevant laws in Africa

Feb 13, 2019

I keep on hearing learned lawyers giving speeches about the Protection of Private Information Act (POPIA), and saying that this law is unique in Africa. There is a new tool from UNCTAD which charts all relevant legislation for ecommerce ( including data privacy laws which are to be found in Angola, Benin, Burkina Faso, Chad,…

Amazon and the Courier Companies – increasing competition ahead

Feb 13, 2019

According to Amazon’s most recent company report, its shipping costs were $9 billion in the last quarter – a 23% increase from the previous quarter, but shows just how much customers value Amazon Prime’s free shipping options. Amazon has already taken some steps to build a delivery infrastructure to supplement its partners (the 3Ps –…

Africa and the Service Industries

Feb 13, 2019

The services industries in Africa are a major component of the Continent’s economy. In 2016, about 55% of Africa’s GDP was generated by services. The share of services in Africa’s trade reached 22% in 2016, following a steep increase and catching up process to the global average of 24%. But despite these figures, in 2017,…

Common Mistakes you need to check

Feb 13, 2019

Sarah Carrol, the author of the enormously successful ecommerce book, Grow Global (the 2nd highest sales for a business book in 2018), has published a list of the top 10 most common website mistakes she has seen in January 2019.  This is her “World Class technical checklist” : Not looking at Google Analytics Not setting up…

Progress on the New Deal for Consumers continues in Parliament

Feb 13, 2019

On 28 January, the Internal Market and Consumer Protection Committee (IMCO) adopted its final report on the Omnibus proposal. The proposal is one part of legislative package aimed at modernising EU consumer laws (named the ‘New Deal for Consumers’) – the other focusing on creating a system of representative action lawsuits against companies infringing consumer law. The Omnibus proposal covers…

The French Data Protection Regulator, the CNIL, has issued a Google a £44m (ZAR 795m) fine for failing to follow EU’s General Data Protection Regulation (GDPR)

Feb 13, 2019

Google was fined over a “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation”. The CNIL also said that it had not “sufficiently informed” users about how user data was being used to personalise advertising. In a statement, Google said it was considering whether or not to appeal the ruling. The…

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