WHO WE ARE

It is the goal of the EFA to increase awareness, confidence and capability of the eCommerce industry in Africa.

EFA represents:

large and small eShop owners,
brick and mortar stores that are including ecommerce as part of their omnichannel strategy,
service providers (platforms, payments, logistics, delivery, consultants)

EFA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa.

Trust:
- Working with retailers to implement a trustmark.
Education:
- Basic curriculum
- Cooperation with educational institutions & trainers
Research:
- Trends
- Definitions
- Usage by business & consumers
- Attitudes towards
Regulation:
1. Data privacy (POPI)
2. Consumer protection (CPA, ECTA)
3. Cyber law
4. Tax
Expanding your business in Africa

MISSION STATEMENT

The EFA will provide members with:

information about latest best practices, marketing, technology, and logistics;
promote good business practices via a governance code and a high profile seal (Trustmark);
provide expert guidance about regulatory issues such as the Davis Committee on Tax, CPA,
POPI and we will work with regulators to influence pragmatic interpretations;
stimulate education and training communications and services;
identify current key issues of concern to members and organize workshops to inform and agree on ways forward;
research: the Forum will develop a brief to produce definitive research relevant to member needs and which will become the accepted eCommerce reference source.

To drive the Growth of eCommerce in the RSA

Education

Regulations

In order to achieve these objectives the EFA will:

Encourage research into the various aspects of eCommerce;
Create a Trustmark or some system to encourage consumer confidence;
Prepare a PR campaign that members can buy into, with 3 aims – to promote confidence with consumers; with potential merchants, and with government;
Forge relations with the payment systems & delivery operators