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Southeast Asia Also Turns to ‘Social Commerce’

Just as Africa has embraced social commerce over the last three years, Southeast Asia has adopted the use of social media platforms to overcome its digital divide. The region is home to the world’s fastest-growing ecommerce markets, but even as mobile and internet penetration in the region explodes, substantial portions of many countries’ rural areas are left underserved. Due to the varied landscape, in some rural towns, infrastructure is so fragmented and poor that basic necessities can cost 3 times as much as in urban areas. Social media is being leveraged to let businesses liaise with local resellers to market and sell their products while also empowering smaller businesses and underserved communities.

 

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Dikonketso

2 Comments

  1. kildnevylq on Oct 22, 2024 at 1:53 pm

    Muchas gracias. ?Como puedo iniciar sesion?



  2. binance sign up on Apr 16, 2025 at 9:02 am

    Can you be more specific about the content of your enticle? After reading it, I still have some doubts. Hope you can help me.



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