My old colleagues at the World Federation of Advertising have recently estimated that by 2025 over $50 billion will be wasted annually on ad fraud worldwide. IAB Europe has released a European-level ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry.The IAB Europe guide defines specific types of fraud in digital advertising and outlines how verification companies can assist in combating new and emerging types of ad fraud across all channels. It also provides top tips for buyers and planners to prevent ad fraud in their next campaigns and serves as a call for action to the industry to follow best practices to tackle ad fraud. If you are an advertiser which uses digital advertising you may benefit from reading this IAB report.
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