Amazon is re-verifying the identity and business details of third-party sellers on its U.S. marketplace.
Amazon is asking sellers to re-verify their identity because of a new US federal law. On 27 June, the Federal Trade Commission (FTC) will start enforcing the INFORM Consumers Act to protect online shoppers from unknowingly purchasing counterfeit or stolen goods and stop criminals from exploiting anonymity on marketplaces. Amazon, eBay, Etsy, Walmart, and other marketplaces will be required to “collect, verify, and disclose certain information regarding high-volume third-party sellers of consumer products to inform consumers.” The law defines high-volume third-party sellers as sellers with 200 or more transactions resulting in $5,000 or more in sales over a 12-month period.
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