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Everyone’s Excited About the Metaverse – or so MTN Hopes

South Africa’s MTN Group wants to tap into its wide network of 34.5m subscribers in Africa to lead the way in popularizing the metaverse in the continent. MTN is present in 17 countries in Africa and has announced a new metaverse platform -altMTN – and a virtual music concert in November to help unlock the potential of immersive experiences. It is now partnering with The Mic: Africa, an African music, arts, and culture networking platform, to host the continent’s 1st metaverse music concert. In February this year, MTN bought 144 plots of virtual land in Ubuntuland, a 3D virtual reality immersive hub owned by South African tech firm Mann Made, for an undisclosed amount. Among African artistes, the metaverse wave appears to be changing how they present their art with the formation of online forums and communities such as the Africa NFT Community, Black NFT Art, Kenyan NFT Club, and Nigeria NFT Community to network on how best to reap from immersive tech.

And what about Big Tech? Microsoft is focusing on building out an Xbox-exclusive video game arsenal; Meta is looking at social networks and advertising opportunities; Qualcomm is developing processors for augmented/virtual reality.


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