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TikTok Now – a Tool for e-shops?

TikTok has launched a new feature that invites users to capture what they are doing moment-to-moment using both their device’s cameras. The feature, called TikTok Now, is a new way the platform hopes to entertain its users while connecting them with their peers. Users will be urged to share a daily photo and video of their most authentic moments. Users will receive a daily prompt to capture a 10-second video or a static photo in order to share what they are up to. This feature can be adapted for use in marketing via TikTok, particularly for some products. Instagram and Snapchat have also launched similar features recently.


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