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The Importance of B2B Ecommerce in Europe

The findings of the latest “B2B e-commerce NOW” report, commissioned by the EU Chamber of Digital Economy, confirms that over 90% of European companies offering products, services, and solutions to businesses are planning to develop ecommerce channels. Already 41% of companies are now active in this market and consider their entry into this area of business to be a success, with one in four companies obtaining more than 80% of their revenue from ecommerce. The “B2B e-commerce NOW” study shows that the pace of digitalisation of the B2B market is steadily increasing, with as many as 41% of companies selling via ecommerce platforms. Moreover, a quarter expects a significant increase in revenue from this channel (above 20%) over the coming year. B2B customers expect constant access to offerings as well as efficient and personalised service, similar to what they are used to when buying consumer products. COVID restrictions and limitations have also become a factor important to the growth of this market.

In Germany, for example, two-thirds of ecommerce turnover is B2B. EFA greatly regrets that there are no such studies done in Africa and appeals for assistance to get such research undertaken on the continent.


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