UNCTAD has appointed new “eTrade for Women advocates”

UNCTAD has appointed Birame Sock from Senegal, Damilola Olokesusi from Nigeria, Lennise Ng from Malaysia, Mona Ataya from the United Arab Emirates, and Pierangela Sierra from Ecuador as its women advocates to empower women in the digital economy and promote more inclusive e-commerce ecosystems. This is the third group appointed since UNCTAD launched its eTrade for Women initiative in 2019. They will serve as role models, using their knowledge and experience to help other women digital entrepreneurs across the world overcome gender biases and grow successful businesses.  Studies by the International Finance Corporation show that women could add over $14.5 bn to ecommerce markets in Africa alone, and $280 bn in South-East Asia, between 2025 and 2030.