Morocco Aims to Grow its Digital Economy
Morocco is considered the second most go-ahead country in North Africa after Egypt. COVID led to an ecommerce boom in Morocco, thanks to the 4-month lockdown in 2020—one of the strictest and longest on the continent. Moroccans had to rely on the internet to purchase everything from food, and clothing to electronics. By the end of 2020, more than 1,000 ecommerce websites were operating in the country, with 300 of those having started business that year. Ecommerce saw a 46% increase in transaction volume and 25% increase in the amount of money spent compared to the same period in 2019, according to figures from the Interbank electronic banking center (CMI), which monitors online transactions in the country.
This has encouraged the government to launch “MoroccoTech”, which aims to position Morocco as a digital destination of choice internationally and to create a global dynamic that will benefit all Moroccan ecosystems in their digital transformation. The initiative is the result of a public-private partnership approach to mobilizing and unifying the movement of the various players in the Moroccan digital ecosystem.
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