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Is Amazon Burying Organic Results?

That question should be – does Amazon have any need to show organic results? On average, of the first twenty products a shopper sees when searching on Amazon, only 4 are organic results. There is little space left for organic results at the top of the page, the real estate that drives most sales. Few purchases happen beyond the first page of search results. And few shoppers scroll to the bottom of even the first page. See this article for more information:

Meanwhile, Amazon continues to prepare to enter the SA marketplace and we are delighted to welcome it as a member of the Ecommerce Forum Africa.


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