Ghana Concentrates on the Digital Economy
The past year has been a year of forward-looking initiatives for Ghana’s digital infrastructure. The use of mobile money, door-to-door delivery via courier services, and internet usage for business operations have increased significantly with about 77% of businesses increasing their use of digital marketing. The Government has adopted digitization as a key policy objective and has recently introduced a number of programmes designed to develop a more digitally accessible public sector and encourage transparency and efficiency, in order to drive growth in all aspects of the country’s economy.
Another story out of Ghana. Ghanaian agri-tech startup DigiExt is helping farm cooperatives grow via a variety of tech-based platforms and then assisting them in selling their produce to processing companies and export agencies. Launched in 2017, DigiExt helps farmers sell their produce, access credit, and provides low-cost and convenient ICT-enabled agricultural extension services. The company gathers data by satellites and drones, weather information, and soil sensors to disseminate relevant production information to smallholder farmers at the right time in a cost-effective manner. DigiExt services several farm cooperatives and organisations that support farmers, such as AFAP and the Peasant Farmers Association, helping their farmers with their day-to-day activities as well as getting their produce to market. DigiExt raised a round of funding last year, and already has operations in both West and East Africa. It plans to expand into North and Southern Africa in time.
Become a member
Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.
Sign up to newsletter
Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.