Township Marketing in SA
Marketing Mix is holding its annual Township Marketing events at present (see below) and in an interesting development FNB has recently acquired Selpal a company which offers a point-of-sale device and tech platform aimed at township businesses. Selpal offers entrepreneurs the ability to sell airtime and electricity to customers, while customers score loyalty points which can be used to purchase products sold by the various businesses using the system. A wallet system allows business owners to pay suppliers in credit rather than cash.
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