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What is the Size of the Ecommerce Market in SA?

We understand that PayU recorded a 500% increase in grocery sales in SA since lockdown started. This growth of the market and the negotiations within the African Free Trade Area has encouraged discussions between EFSA and the Department of Trade and Industry. EFSA’s Research and Education Committee, which includes 5 universities (UCT, UJ, WITS, UNISA, and Vaal), have identified the lack of data on ecommerce to be of major concern – it potentially reduces investment, and fails to show government the importance of the sector. The university professors have drafted a paper highlighting the need for data on the size of B2B, B2C, C2C online sales; the number of e-shops and online sole traders, and the employment generated directly and indirectly. The Committee is also keen to reach out to Universities across Africa which teach and study ecommerce. Please contact EFSA if interested in this issue ([email protected]).

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Alastair Tempest

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