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The African Travel Business Looks Online

Online travel experiences are more or less the only way for holiday makers to enjoy tourism today and many tourism bodies are offering virtual trips. The fate of tourism’s expos, like SAITEX in Johannesburg, is even more dire. OurAfrica.Travel, a new virtual meeting platform connecting Africa’s travel trade with global buyers has hit the ground running with a series of networking events (within various geographical regions) scheduled for the August. Launched early this month, OurAfrica.Travel 2020 replaces the industry’s traditional brick-and-mortar exhibition experiences. It will connect African suppliers such as hotels, lodges, activity operators and inbound operators with global buyers, via pre-scheduled one-on-one, face-to-face virtual meetings. So far over 150 exhibitors from countries across Africa have been registered, with over 120 buyers signed up to date.

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Alastair Tempest

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