BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity, providing what they say is an “unparalleled omnichannel commerce, community and content offering”. BabyBliss Nigeria brings deep retail and ecommerce experience in Africa’s largest economy, while MumsVillage Kenya, a parental advisory platform that moved into the ecommerce last year, has proven strengths in building online communities and content for pregnant women and mothers. The merger forms The Bliss Group, offering ecommerce, community connection, products and services to pregnant women and mothers. On sale are a growing collection of baby products from trusted local and international brands which are available in-store and online directly to consumers. It also develops relevant content and curates events and services with a community of over 300,000 mothers and pregnant women.
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