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Diesel Launches a 360-degree Digital Sales Platform

The Italian clothing brand OTB (owner of Diesel) has launched Hyperoom, a 360-degree digital sales platform and exhibition space designed to create “immersive and emotional engagements” with fashion buyers and vendors browsing collections online. The order-taking process has been ultra-streamlined in order to minimise the fact that exchanges will now occur in a non-physical space. Every brand of OTB will exist within Hyperoom, retaining its own style, personality and values through customised sections of the platform.

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Alastair Tempest

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