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Facebook’s New Ecommerce Initiative

Facebook Shops has been launched in the USA as a way for businesses to list their products on Facebook and Instagram. FB points out that since the COVID-19 pandemic started there has been a surge in e-commerce. Facebook Shop is free and makes it simple to set up a single online store for customers to access via both Facebook and Instagram. Businesses can choose the products they want to feature from their catalogue and then customise the look and feel of their shop with a cover image and accent colours that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever is convenient for them. Customers can find Facebook Shops on the e-shop’s Facebook Page or Instagram profile or discover them through Stories or ads. From there, Facebook says, users can browse the full collection, save products and place an order − “either on the business’s Web site or without leaving the app if the business has enabled checkout in the US”. Additionally, customers can message a business through WhatsApp, Facebook Messenger or Instagram Direct to get support and track deliveries.

This is the second launch in under a week from FB, which also premiered Messenger Rooms, a video-conferencing toolset to rival Zoom.

Alastair Tempest

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