New Report on the Digital Life of Telco Subscribers in Africa
The CMO Council, a US-based body, has surveyed African marketing and business leaders in communication service providers, mobile network operators and digital media companies. It also conducted in-depth interviews with executives from MTN, TelkomSA, Vodafone, Cell C, Accenture and AT Kearney. The result is a report (Mobile Ingenuity in Africa’s Dynamic Community Using Real-Time Insights to Understand the Digital Life of Telco Subscribers) on ways to increase customer-centricity, responsive omni-channel engagement, and more valued, revenue-producing services using live data and analytics.
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