Skip to content

New Report on the Digital Life of Telco Subscribers in Africa

The CMO Council, a US-based body, has surveyed African marketing and business leaders in communication service providers, mobile network operators and digital media companies. It also conducted in-depth interviews with executives from MTN, TelkomSA, Vodafone, Cell C, Accenture and AT Kearney.  The result is a report (Mobile Ingenuity in Africa’s Dynamic Community Using Real-Time Insights to Understand the Digital Life of Telco Subscribers) on ways to increase customer-centricity, responsive omni-channel engagement, and more valued, revenue-producing services using live data and analytics

Posted in

Alastair Tempest

Leave a Comment





Become a member

Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.

Sign up to newsletter

Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.