Common Mistakes you need to check
Sarah Carrol, the author of the enormously successful ecommerce book, Grow Global (the 2nd highest sales for a business book in 2018), has published a list of the top 10 most common website mistakes she has seen in January 2019. This is her “World Class technical checklist” :
- Not looking at Google Analytics
- Not setting up Google Search Console
- No favicon
- No or weak legals (terms and conditions of use of the website or terms and conditions of sale)
- No privacy policy
- No cookie policy
- No or incorrect copyright statement
- Low mobile site speed
- Not secure (https://)
- No breadcrumb/on page navigation
As she points out, these are early building blocks that EVERY website needs and yet so many e-merchants still ignore them in 2019!
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