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EFSA - Protecting your rights as an ecommerce business and expressing your needs to the relevant government departments and opinion formers


Selling into Africa

Apr 15, 2019 | Comments Off on Selling into Africa

DHL has unveiled an ecommerce app designed to enable global retailers sell goods to African buyers. Called DHL Africa eShop, the logistics giant says the platform “provides convenience, speed, and access to connect African consumers with exciting brands.” DHL Africa eShop is already available to over 200 retailers in both the US and the UK…

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The Use of Mobile-Marketing in SA

Apr 15, 2019 | Comments Off on The Use of Mobile-Marketing in SA

According to research by, a global ecommerce platform, South Africans still prefer using desktops rather than smartphones when online shopping. Only 1 out of every 3 online shopping transactions made in SA in 2018 was on a mobile device. The research also shows that South Africans tend to spend less when using smartphones. When they shopped on their…

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Multichannel Marketing is becoming popular according to new research

Apr 15, 2019 | Comments Off on Multichannel Marketing is becoming popular according to new research

A new study by BRP shows that consumers favour shopping across channels.  82% said that they research and review products online before making a purchase in-store (“Webrooming”), while 56% said that they visit a store to check out products and then made their purchase online (“Showrooming”). These behaviors help explain why 87% of customers say…

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Investing in African Start-ups

Apr 15, 2019 | Comments Off on Investing in African Start-ups

Partech Africa’s 2018 annual report says African tech startups raised US$1.163bn in 2018. The report’s data, from 146 African startups covering equity deals in 164 rounds shows a +108% growth year on year, compared to +33% in 2016 and +53% in 2017. Kenya, Nigeria and South Africa received 78% of the total funding with Egypt…

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Annual UNCTAD Ecommerce Week

Apr 15, 2019 | Comments Off on Annual UNCTAD Ecommerce Week

The UN Committee for Trade and Development held its annual Ecommerce Week from 1-5 April in Geneva. This coincided with the 22nd ratification of the African Free Trade Area (AfCFTA), which means that the process can now go forward (22 countries was the threshold required for the Agreement to enter into force). South Africa has ratified.…

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