Instagram weighs the pros and cons of ecommerce
According to a recent interview with Instagram, the ad business is still its primary focus — but Instagram will increasingly push users to shop on the app. Instagram’s focus will…
Read MoreAfrican Infrastructure gets a boost from Facebook and other news from around Africa
Facebook is in talks to develop an underwater data cable that would cover the African continent, according to a report by The Wall Street Journal. The project has been called…
Read MoreSelling into Africa
DHL has unveiled an ecommerce app designed to enable global retailers sell goods to African buyers. Called DHL Africa eShop, the logistics giant says the platform “provides convenience, speed, and…
Read MoreThe Use of Mobile-Marketing in SA
According to research by Picodi.com, a global ecommerce platform, South Africans still prefer using desktops rather than smartphones when online shopping. Only 1 out of every 3 online shopping transactions made…
Read MoreMultichannel Marketing is becoming popular according to new research
A new study by BRP shows that consumers favour shopping across channels. 82% said that they research and review products online before making a purchase in-store (“Webrooming”), while 56% said…
Read MoreInvesting in African Start-ups
Partech Africa’s 2018 annual report says African tech startups raised US$1.163bn in 2018. The report’s data, from 146 African startups covering equity deals in 164 rounds shows a +108% growth…
Read MoreAnnual UNCTAD Ecommerce Week
The UN Committee for Trade and Development held its annual Ecommerce Week from 1-5 April in Geneva. This coincided with the 22nd ratification of the African Free Trade Area (AfCFTA), which…
Read MoreBtoB ecommerce – the elephant in the corner or the biggest drive for ecommerce?
In SONA President Ramaphosa also stressed that the African Free Trade Area (AfCFTA) will provide enormous opportunities for SA BtoB companies throughout Africa. BtoB is potentially a vast market, but…
Read MoreAI and Machine Learning in the Travel Industry – new global study
The Travel industry leans increasingly on ecommerce to sell. According to the report “Leading With Next-Generation Key Performance Indicators,” leaders in the travel sector use machine learning (ML) not only…
Read MoreIdeas on SEO and marketing
A friend in Europe who trawls through the latest ideas from the USA and Europe, sent me these thoughts, pointing out that, since more advertising tools are equipped with Blockchain…
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