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Online Luxury in Africa

At the start of the pandemic, personal shoppers in the diaspora noticed an interesting shift in spending habits among their clientele spread across Nigeria, Ghana, the UAE and South Africa. It appears that a trend aims at online, stress-free, bespoke shopping. Brands are also increasingly leaning on personal shoppers and their loyal client base to help them retail hard-to-sell products during the lockdown and as a result, for now, it appears the market remains favorable for enterprising Africans in the diaspora willing to meet the insatiable shopping demands of their clients back home.

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Alastair Tempest

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