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The Future of TikTok

At the time of writing, a US court has stopped the Trump administration from its plans to prevent TikTok upgrades on US cell phones, and Oracle and Walmart are on the way to becoming hosts to the Chinese social media service in the USA. Meanwhile, TikTok has dedicated social media accounts for Nigeria, South Africa and Kenya, and is aggressively drawing established influencers into its fold as well as organizing classes to train new influencers. It has created and promoted campaigns like the #MadibaJiveChallenge, as well as the Africa Day challenge centred around pan-African African Day celebrations on May 25. In April 2019, it held a Lagos meetup for social media influencers popular on Instagram, Snapchat and YouTube, including the popular Nigerian actress Maraji who now has 66,000 followers on TikTok. It has also organized 2 meetups with influencers in Kenya, where it operates out of the popular co-working space Nairobi Garage.

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Alastair Tempest

1 Comment

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