Jumia Addresses the Logistics Issue
The elephant in the corner for Jumia has always been the problem of logistics/delivery. Jumia has failed to achieve scalability across the 10 national markets it operates into due mainly to delivery challenges. The company now appears to have developed its in-house logistics arm into a separate entity that will cater to other clients including individuals and businesses thereby creating economies of scale. Currently, the new service is available in Kenya where customers have the option of dropping off their parcels at Jumia centres in Nairobi or have the company collect from their offices. Jumia logistics will face off startups like Sendy, Lori Systems, and others in the Kenyan market.
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