New Loyalty Programme for Kenya’s Retail
Kenyan fintech startup CashBackApp is helping fast-moving consumer goods (FMCG) companies to build loyalty amongst customers by allowing them to earn cashback via M-Pesa on their everyday shopping. Formed in late-2018, CashBackApp partners with FMCG companies and retailers, who use the app to reward shoppers with cashback for buying products that they promote on the app. Shoppers download the app, and view cashback offers loaded by retailers. They then physically buy those products from participating retailers’ outlets, and obtain the receipt that proves the purchase, and use the app to scan the barcode on the receipt in order to claim their cash back.
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