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More News from Safaricom

Safaricom will sell 4G smartphones in partnership with Google. The telco announced the plan during its earnings call on April 29. Under a device financing scheme, it will provide people with 4G smartphones, which they will repay in instalments. Although details are not fully available, customers could pay as little as $0.20 per day to get these new smartphones. Safaricom is not trying to get into the hardware business – it plans to drive the adoption of mobile data services. According to the company’s latest financial report, voice services and M-Pesa account for over 67% of its revenue. Meanwhile, data services represent only 16% of its revenue. The company believes this is due to the lack of smartphones. It plans to onboard over 4 million 4G subscribers by the end of the year.

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Alastair Tempest

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