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Alibaba to Launch its Electronic World Trade Platform Hub in Ethiopia

Alibaba Group has signed an MoU with Ethiopia to establish the Electronic World Trade Platform (eWTP) hub. The hub is aimed at enabling smart logistics and services; conduct cross-border trade targeting SMEs and help them penetrate markets in China and other parts of the world, as well as serve as a centre of excellence in training young entrepreneurs. The first major initiative for partnership in Ethiopia will be the development of a multi-function digital trade hub to serve as a gateway for Ethiopian products to China, a centre for cross-border ecommerce and trade within Africa and a training centre.

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Alastair Tempest

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