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So You Think Everyone Remembers Your Logo?

Adler, a British company that specializes in corporate gifting, asked 100 people to draw famous logos. Each participant was given paper, some coloured pens, and a list of 10 iconic logos to draw. The results were hilarious, offering a fascinating insight into how our brains store away images we see every single day. It turns out that these logos may be embedded into our consciousness, but the brain is often a bit foggy when asked to replicate a design. Few of the sample was successful at drawing an accurate depiction of the logos.

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Alastair Tempest

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