Skip to content

The Ecommerce Forum South Africa (EFSA) has launched its Safe.Shop Trustmark.

This has been an exceptionally busy month for us at EFSA, However, the main achievement has been the launching on 23 Oct of our Safe.Shop Trustmark after a successful 6 month testing period with the Edcon websites, following a  verification process by the legal firm, Legalese, who we have engaged.

Legalese verifies that applicant e-shops are compliant with EFSA’s South African Code of Conduct Checklist, which covers the appropriate regulations required of online shops in SA (eg. CPA, POPIA, ECTA). The e-shop can then carry the Trustmark for a year, renewable after it has proved that it has not reduced its safeguards for buyers. An ecommerce Trustmark is “a seal, image or logo found on an ecommerce website that indicates that the site is a member of a professional organisation or has passed security tests”. We are using Safe. Shop, a well-known European Trustmark which also provides an alternative dispute resolution system in the (rare) case that the seller and buyer cannot come to a satisfactory conclusion on a complaint. Research has shown that consumers will buy more if they feel they are dealing with a trusted website.

Details are available on the homepage of our website (https://ecomafrica.org/ ) or directly from me ([email protected])

On this issue of trust in online retailers, according to a recent IPSOS study, South Africans value upfront transparency. Local consumers are aware of the increasing loss of privacy and they seek to understand how information is being collected about them and how companies – and the government – are using that data. But, the report concludes,  as much as they have concerns around privacy, there’s also a willingness and comfort to share information for personal exchange, driven by the need for more tailored experiences. Our Trustmark helps to build the necessary trust and ensure that e-shops are compliant with the law.

Posted in

Alastair Tempest

10 Comments

  1. For the reason that the admin of this site is working no uncertainty very quickly it will be renowned due to its quality contents.



  2. horseracing tv on Dec 26, 2023 at 2:22 pm

    Very nice blog post, definitely love this site,tick with it!



  3. racing gulfstream on Dec 26, 2023 at 3:09 pm

    I appreciate you sharing this blog,Really looking forward to read more.



  4. Live TV on Feb 3, 2024 at 1:22 am

    I appreciate you sharing this blog.Really looking forward to read more.<a href="https://www.cse.google.com.co/url?sa=t



  5. tvnow alles was zählt heute on Feb 9, 2024 at 1:54 am

    o great to find someone with some original thoughts on this topic.-vox online gucken



  6. hey dudes for kids on Feb 26, 2024 at 2:29 pm

    Great post Thank you. look forward to the continuation. – kids hey dude shoes



  7. Global Shoe Palace on Mar 10, 2024 at 11:13 pm

    Good post! We will be linking to this particularly great post on our site. new balance new shoes



  8. Shoe Palace on Mar 26, 2024 at 2:29 am

    o great to find someone with some original thoughts on this topic. Shoe Palace



  9. jordan 1 red black white on Apr 14, 2024 at 2:04 am

    Some really excellent info Sword lily I detected this.



Leave a Comment





Become a member

Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.

Sign up to newsletter

Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.