eCommerce awareness, confidence and capability in Africa
Call us on +27.71.790.9967 or email us info@ecomafrica.org

WHO WE ARE

Its is our goal to increase awareness, confidence and capability of the ecommerce industry in Africa.

EFA represents:

  • large and small eShop owners,
  • brick and mortar stores that are including ecommerce as part of their omnichannel strategy,
  • service providers (platforms, payments, logistics, delivery, consultants)

EFA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa.

  1. Trust:
    • Working with retailers to implement a trustmark.
  2. Education:
    • Basic curriculum
    • Cooperation with educational institutions & trainers
  3. Research:
    • Trends
    • Definitions
    • Usage by business & consumers
    • Attitudes towards
  4. Regulation:
    1. Data privacy (POPI)
    2. Consumer protection (CPA, ECTA)
    3. Cyber law
    4. Tax
  5. Expanding your business in Africa

MISSION STATEMENT

“To drive the growth of eCommerce in Africa”

The Forum will provide members with:

  • information about latest best practices, marketing, technology, and logistics;
  • promote good business practices via a governance code and a high profile seal (Trustmark);
  • provide expert guidance about regulatory issues such as the Davis Committee on Tax, CPA,
    POPI and we will work with regulators to influence pragmatic interpretations;
  • stimulate education and training communications and services;
  • identify current key issues of concern to members and organize workshops to inform and agree on ways forward;
  • research: the Forum will develop a brief to produce definitive research relevant to member needs and which will become the accepted eCommerce reference source.

OVERALL STRATEGY

To drive the Growth of eCommerce in the RSA

  • Looking at solutions for the greater industry;
  • Attracting a greater variety of merchants;
  • Championing eCommerce as a retail option.

Education

  • Of the end consumer, and
  • To up-skill individuals in areas that are related to eCommerce

Regulations

  • To be the representative voice of the sector;
  • To identify solutions to regulatory issues that face the industry.

In order to achieve these objectives the Forum will:-

  • Encourage research into the various aspects of eCommerce;
  • Create a Trustmark or some system to encourage consumer confidence;
  • Prepare a PR campaign that members can buy into, with 3 aims – to promote confidence with consumers; with potential merchants, and with government;
  • Forge relations with the payment systems & delivery operators

To join the Ecommerce Forum of Africa, please sign up here.

NEWSLETTER SIGNUP

UPCOMING EVENTS & MEETINGS

  1. Breaking and Connecting Startup Ecosystem Silos- Slush 2017 Side Event by Startup Commons

    29 November @ 9:00 am - 5:00 pm
  2. Slush 2017

    30 November @ 8:00 am - 1 December @ 5:00 pm
  3. Seamless Retail- Future of Payments, eCommerce & Retail

    5 March 2018 @ 8:00 am - 6 March 2018 @ 5:00 pm
  4. Future of Payments, Ecommerce & Retail

    10 April 2018 @ 8:00 am - 11 April 2018 @ 5:00 pm

OUR AFFILIATIONS

ECOMMERCE FOUNDATION

Learn more about eCommerce.