--> Mission & Vision - EFA
eCommerce awareness, confidence and capability in Africa
Call us on +27.71.790.9967 or email us info@ecomafrica.org


“To drive the growth of eCommerce in Africa”

The Forum will provide members with:

  • information about latest best practices, marketing, technology, and logistics;
  • promote good business practices via a governance code and a high profile seal (Trustmark);
  • provide expert guidance about regulatory issues such as the Davis Committee on Tax, CPA,
    POPI and we will work with regulators to influence pragmatic interpretations;
  • stimulate education and training communications and services;
  • identify current key issues of concern to members and organize workshops to inform and agree on ways forward;
  • research: the Forum will develop a brief to produce definitive research relevant to member needs and which will become the accepted eCommerce reference source.


To drive the Growth of eCommerce in the RSA

  • Looking at solutions for the greater industry;
  • Attracting a greater variety of merchants;
  • Championing eCommerce as a retail option.


  • Of the end consumer, and
  • To up-skill individuals in areas that are related to eCommerce


  • To be the representative voice of the sector;
  • To identify solutions to regulatory issues that face the industry.

In order to achieve these objectives the Forum will:-

  • Encourage research into the various aspects of eCommerce;
  • Create a Trustmark or some system to encourage consumer confidence;
  • Prepare a PR campaign that members can buy into, with 3 aims – to promote confidence with consumers; with potential merchants, and with government;
  • Forge relations with the payment systems & delivery operators

To join the Ecommerce Forum of Africa, please sign up here.



  1. The Top50 UK Retailers Perform Online Revealed at Summit’s Retail Scorecard

    21 February @ 8:00 am - 11:00 am
  2. Winning SA Loyalty Programmes 2018

    1 March @ 8:00 am - 5:00 pm
  3. Seamless Retail- Future of Payments, eCommerce & Retail

    5 March @ 8:00 am - 6 March @ 5:00 pm
  4. Marketing Disruptions 2018 – SA

    6 March @ 8:00 am - 7 March @ 5:00 pm



Learn more about eCommerce.