Edcon is the largest non-food retailer in South Africa. Edcon have been in operation for more than 80 years and have expanded their footprint to include over 1,318 stores through nine different store formats.
Edcons key levers are:
"Our strategy is underpinned by four key levers: comparable store growth, new space growth, margin expansion and credit."
"We aim to improve revenue by growing comparable store sales and increasing new space growth, as we continue to roll out additional stores in South Africa and other African countries."
"We strive to leverage the benefit of these increased volumes by improving the margin on our sales. Our ability to offer credit through our strategic relationship with Absa Bank Limited (Absa) will enhance customers’ access to the products we sell."