NEWS

Many marketers today increasingly  build campaigns around influencers. These are people who have engaged followings and know how to use that engagement to encourage followers to try certain brands. The US…

India as one of our BRICS partners, and also a major force in ICT and the 4IL deserves some of serious consideration. My attention was grabbed by the recently published…

I have been asked to do a small study on BtoB ecommerce in Africa for a UN body, the International Trade Centre. This is to explore how ready BtoB online…

Last month this Newsletter reported on the French proposals to tax the major US digital companies. President Trump arrived at this month’s G7 meeting, hosted by France, huffing and puffing…

Mobile money is the fastest-growing source of income for wireless-network operators like MTN and Vodafone’s Safaricom unit, outpacing data since many Africans do not have the latest smartphones. The service…