NEWS

In a report earlier this year, the International Monetary Fund (IMF) called the AfCFTA  free-trade agreement a “game changer” if African governments are able to bring down tariffs and boost…

We have reported on this new initiative, set up following the WTO’s summit in Argentina at the end of 2017. Called the “JSI”, the initiative is designed to reduce barriers…

I attended the joint UCT Marketing Institute and M&C Saatchi Abel’s new study into South Africa’s top million households on 10 September. The report considers that the top million South…

Our series of interviews with Women and Ecommerce arranged by our EFA Board Member, Mpho Sekwele, has proved extremely popular. This month to celebrate Women’s Month, Mpho did one interview…

The great Seth Godin said recently: “Online marketing has become a messy mix of direct marketing, SEO, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused…