Announcement

The great Seth Godin said recently: “Online marketing has become a messy mix of direct marketing, SEO, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused…

I wrote last year about the South Eastern Mediterranean eCommerce & Digital Marketing Expo. This year the event will take place in Greece in November 2019, and will include the…

In another bit of news, Jumia, the largest ecommerce operator in Africa, has agreed a click-and-collect partnership with Vivo Energy, owner of Engen and Shell-branded petrol stations across Africa. Jumia…

The latest from Facebook is that it is developing a new app. ‘Threads’ has been designed as a companion app to Instagram, and invites users automatically to share their location,…

Our ex-Trade Minister, Dr Rob Davies always used to say that ecommerce introduced globalization through the backdoor, and was threatening African business with the power of the “GAAFAs” (Google, Amazon, Apple, Facebook…

A 95% spike in ecommerce returns is prompting brands from Amazon to Nordstrom to re-evaluate lenient return policies. It is said that 10% of online returns are donated or incinerated,…

Many marketers today increasingly  build campaigns around influencers. These are people who have engaged followings and know how to use that engagement to encourage followers to try certain brands. The US…

India as one of our BRICS partners, and also a major force in ICT and the 4IL deserves some of serious consideration. My attention was grabbed by the recently published…

I have been asked to do a small study on BtoB ecommerce in Africa for a UN body, the International Trade Centre. This is to explore how ready BtoB online…

Last month this Newsletter reported on the French proposals to tax the major US digital companies. President Trump arrived at this month’s G7 meeting, hosted by France, huffing and puffing…