Posts by Alastair Tempest
Influencer marketing is a powerful tool for brands, but too often companies neglect a key component – good relationship management.
Many marketers today increasingly build campaigns around influencers. These are people who have engaged followings and know how to use that engagement to encourage followers to try certain brands. The US…
Read MoreWhere goes India by 2030? And are there lessons for Africa?
India as one of our BRICS partners, and also a major force in ICT and the 4IL deserves some of serious consideration. My attention was grabbed by the recently published…
Read MoreBusiness to Business Ecommerce – the forgotten brother to BtoC
I have been asked to do a small study on BtoB ecommerce in Africa for a UN body, the International Trade Centre. This is to explore how ready BtoB online…
Read MoreTaxes on the Digital Economy (a Complex Issue)
Last month this Newsletter reported on the French proposals to tax the major US digital companies. President Trump arrived at this month’s G7 meeting, hosted by France, huffing and puffing…
Read MoreAfrica’s Unbanked Find Another Solution to Tap into the Formal Economy
Mobile money is the fastest-growing source of income for wireless-network operators like MTN and Vodafone’s Safaricom unit, outpacing data since many Africans do not have the latest smartphones. The service…
Read MoreEcommerce and Trust
The Ecommerce Forum South Africa was set up principally to work towards improving trust in ecommerce. Ecommerce has become increasingly important globally with some estimates suggesting that it is a…
Read MoreData Privacy, POPIA and the Global Scene
The SA Privacy Regulator has unveiled a website www.justice.gov.za/inforeg. The Regulator is also busy on political party finances (under the basic right to transparency), as part of looking at the long over-due revision…
Read MoreWomen, Funding and Investment
To celebrate Women’s Month an online news agency, Ventureburn, did a quick calculation and concluded that about 4.5% of annual venture capital (VC) and angel investment in the last 18…
Read MoreAfrica needs a Digitalization Strategy to Compete in the Global Economy
Siemens, in conjunction with Frost & Sullivan, have put together a comprehensive research project outlining the current state of key industries across the Continent and identifying challenges and opportunities. The…
Read MoreUpskilling SA’s Kids
According to ITWeb, Google SA officially launched an initiative to upskill over 30,000 primary and high school leaners through its computer science programme, CS First, which is an educator-created programme…
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