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Chairperson of the E-commerce Forum South Africa
Shamiela Letsoalo is a highly experienced reputation and public affairs leader with a strong track record of shaping brand positioning and corporate reputation for leading JSE-listed companies in South Africa. Her career spans multiple industries, including the highly regulated mining sector, where she held senior roles with global organizations such as Exxaro, Anglo American, and Glencore from 2005 to 2018, as well as earlier experience in higher education and telecommunications.
She is currently the Chairperson of the E-commerce Forum South Africa, where she plays a key role in advancing the growth and development of the digital commerce ecosystem. Shamiela brings deep expertise in strategic communications, stakeholder engagement, and corporate affairs, with a proven ability to navigate complex business environments and drive impactful reputation strategies.
She holds qualifications in Public Relations and Marketing Management from the Cape Peninsula University of Technology and the University of Johannesburg, along with various management and business credentials, including an MBA from the University of the Witwatersrand. Passionate about purposeful leadership, Shamiela is committed to building trusted brands and fostering sustainable, long-term value for organizations.
Co-founder and CEO of Tuu Post
Vuyo Tofile is the Co-founder and CEO of Tuu Post, recognized for his extensive experience in building market access platforms and digital business tools across six African countries. He is a prominent advisor on informal market economic investment and digital inclusion.
Seasoned Marketing Executive
Tatiana Ndlovu is a seasoned marketing executive with over two decades of experience leading eCommerce, digital, brand, and customer engagement strategies across Africa, spanning sectors including banking, ICT, FMCG, media, and telecommunications. She combines deep expertise in performance marketing and data-driven strategy with academic research, lecturing, and industry leadership focused on digital transformation, brand innovation, ethical data and privacy practices, and the future of responsible marketing
Founder of The StartUp Legal
Mzuzukile Soni is an admitted attorney with over 20 years of post-qualification experience specialising in commercial, ICT, and intellectual property law. He is the Founder of The StartUp Legal, a consultancy providing practical legal solutions to startups and SMEs, with particular focus on contracts, regulatory compliance, e-commerce governance, and IP protection. His career includes legal leadership roles at Kyndryl South Africa, IBM South Africa, Nedbank, and the South African Post Office, where he led cross-border contract negotiations, developed compliance frameworks, and advised on digital and commercial strategy across Sub-Saharan Africa. Mzuzukile is also the Founder of BrownSense Group, a pioneering e-commerce platform and marketplace that connects black-owned businesses with consumers — giving him firsthand experience of the opportunities and regulatory challenges facing digital commerce in South Africa. He contributed to the B20 Digital Transformation Task Force, contributing to global policy recommendations on digital inclusion, data governance, and innovation under the G20 framework. He holds a BProc and LLB from UNISA.
Founder and CEO of Rekisa
Thato Garekoe, MBA, is an entrepreneur, growth strategist, and digital commerce practitioner, and the Founder and CEO of Rekisa. He works at the intersection of eCommerce, growth marketing, and cloud-enabled business transformation, helping SMEs and enterprise teams build stronger digital sales channels, improve go-to-market execution, and scale through practical technology adoption. His work spans marketplace enablement, eCommerce strategy, sales and marketing systems, and digital skills development
Founder of UCAP
Katekani Baloyi is a Commercial and Digital Commerce leader with over 16 years of experience across FMCG, retail, and platform-based ecosystems. He is the founder of UCAP, a platform focused on enabling access to finance, streamlining FICA processes, and improving consumer and business participation in commercial transactions through secure, scalable digital infrastructure.
He brings to the E-commerce Forum of South Africa Board a strong perspective on digital commerce and ecosystem development, supporting industry collaboration, platform growth, and broader participation in the digital economy.
He has led digital commerce strategy at PepsiCo, driving platform growth and shaping joint business planning with key retail partners to scale online revenue. He has also held senior roles at Nando's, Procter & Gamble, Clicks Group, and MultiChoice Africa, where he led commercial strategy, revenue growth initiatives, and cross-functional transformation projects across multiple markets. His experience spans digital commerce platform strategy and ecosystem development, with a focus on enabling market access, strengthening value chain participation, and translating strategy into scalable, commercially sustainable outcomes.
Founder and CEO, King online
Tinashe Guramatunhu is a results-driven management consultant with a strong track record in guiding businesses toward sustainable growth and operational excellence. With extensive experience across multiple industries, he specializes in helping organizations navigate complex challenges, unlock new opportunities, and build resilient, future-focused strategies.
Beyond his consulting work, Tinashe is actively involved in the management and development of various business ventures, bringing a hands-on, entrepreneurial approach to every project. His work is grounded in both strategic insight and practical execution, ensuring that ideas are translated into measurable results.
His areas of expertise include Business Strategy, Financial Modelling, Business Development, Feasibility Studies, Financial Analysis, Business Modelling, Entrepreneurship, and Strategic Brand Marketing. He is passionate about partnering with businesses to drive innovation, optimize performance, and create long-term value.
With a commitment to excellence and a forward-thinking mindset, Tinashe strives to empower organizations and entrepreneurs to achieve their full potential in an ever-evolving business landscape.
CEO, Omninela
Ricardo Lognath is an award-winning executive and growth strategist with a strong focus on e-commerce, innovation, and operational excellence. As CEO and Co-Founder of Omninela Medical, he played a pivotal role in scaling the company into one of South Africa’s top online health stores, developing a robust platform that supports over 8,500 products, 250+ suppliers, and a growing base of loyal customers nationwide.
His leadership has earned global recognition, including Forbes Africa 30 Under 30 and Young Entrepreneur of the Year at the South African Youth Awards, highlighting his impact in driving innovation and business growth. Ricardo brings extensive expertise in executive leadership, P&L ownership, digital transformation, product development, and supply chain management, with a strong ability to translate strategy into measurable results.
With a Lean Six Sigma Yellow Belt and a passion for solving complex business challenges, Ricardo thrives in high-growth environments where he can scale operations, optimize performance, and build high-impact teams. He is driven by a vision to lead organizations toward sustainable growth, innovation, and global expansion.
CEO Ecommerce Forum South Africa (EFSA)