Skip to content

EFSA - Protecting your rights as an ecommerce business and expressing your needs to the relevant government departments and opinion formers

Social Media Landscape Briefings 2019 (Bryanston Country Club, 16 Oct & SSISA, Newlands, Cpt 18 Oct)

DEFINITIVE ANNUAL BRIEFINGS PROFOUNDLY INFLUENCING 2019 DIGITAL MARKETING
OTHER INSIGHTS YOU WILL GAIN;
* Big 6 platforms; latest stats, trends and Arthur Goldstuck’s insights
* Big 6 hot issues; two panels, latest issues shortlisted by 1,000’s of followers
* Social media guidelines for brands; IAB & ASA initiative; enforceable
* SA Brand Index, top performing social brands and why
* Messaging; big 7 platforms, pros and cons
* Bloggers; who really influences whom
* Influencers; celebrity and micro; how to select and to track

Announcing 2019 Social Media Landscape research results & Arthur Goldstuck’s insights
* Facebook; You Tube; Instagram; Twitter; LinkedIn; Snap Chat
* State of the art stats, trends and insights
* Your questions – authoritative guidance
Arthur Goldstuck, MD, World Wide Worx

Facebook, LinkedIn, Twitter – Panel – hot now now issues
* Arising from the research study and from 1,000’s of followers
Marius Greeff, MD, Turn Left Media, Jhb & Cpt
Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Cpt
MJ Khan, Group Online Media Manager, Sasol, Jhb
Mike Wronski, Director, Digital Flow, Cpt
Panel leaders; (Jhb) Terry Murphy, Publisher, Marketing Mix & (Cpt) Sarah Utermark, Country Director, MMA

Instagram, YouTube & Snapchat – Panel – hot now now issues
* Hot issues from the research and from 1,000’s of followers
Richard Haubrich, CEO, Hyco Technologies (Pty) Ltd, Jhb & Cpt
Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Cpt
Gail Odgers, Marketing & Advertising Manager, SportsPesa (invited Cpt)
Panel leaders; (Jhb) Terry Murphy, Publisher, Marketing Mix & (Cpt) Sarah Utermark, Country Director, MMA

IAB and ASA define enforceable guidelines for paid social media communications – Gail Schimmel, CEO, ASA, Jhb & Cpt and Brad Page, Agency Council Chair, IAB
* Much more clarity about what is permissible and what is not acceptable
* A strategic initiative to protect the consumer

SA Brand Index announces SA’s top performing social brands as well as for 4 Sub-Sahara hot markets; and most interestingly an analysis of leading campaigns
Mongezi Mtati, Marketing Manager, Ornico, Jhb & Cpt

Why messaging is the new medium – driven by personalised marketing – pros and cons of the primary messaging platforms
* Twitter; WhatsApp, Periscope; WeChat; Snapchat; BBM; FaceBook Messenger
Godfrey Parkin, CEO, Britefire, Jhb & Cpt

Influential bloggers; who are they and how should brands influence them
Gopolang Themba, Associate, BE SALT, Jhb & Cpt

Selecting the right influencers; tracking influencer campaigns and the analytics that matter
Arye Kellman, Co-Founder & Chief Creative Officer, TILT, Jhb & Cpt

Conference closes 15h45

AND thousands of tweets – speakers respond

 

Register: Johannesburg, Cape Town 

Posted in
Shahrain Coovadia

Shahrain Coovadia

Shahrain Coovadia is a Cyber Security Consultant at Deloitte, South Africa. Prior to joining Deloitte she started a web-design studio, and worked at the University of Cape Town as a teaching facilitator. Shahrain graduated from the University of Cape Town with a Bachelor of Commerce Honours specialising in Information Systems. She currently facilitates web & database management for Ecommerce Forum South Africa (EFSA).

Become a member

Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.

Sign up to newsletter

Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.