eCommerce awareness, confidence and capability in Africa
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Social Media Landscape Briefings 2019 (Bryanston Country Club, 16 Oct & SSISA, Newlands, Cpt 18 Oct)

THE INSIGHTS YOU WILL GAIN;
*  Big 6 platforms; latest stats, trends and Arthur Goldstuck’s insights
*  Big 6 hot issues; two panels, latest issues shortlisted by 1,000’s of followers
*  Enforceable social media guidelines for brands; IAB & ASA initiative
*  SA Brand Index, top performing social brands and why
*  Messaging; big 7 platforms, pros and cons
*  Bloggers; who really influences whom
*  Influencers; celebrity and micro; how to select and to track

 

PROGRAM OVERVIEW
· Announcing 2019 Social Media Landscape research results & Arthur Goldstuck’s insights

· Facebook, LinkedIn, Twitter – Panel – hot now now issues

· Panel – hot now now issues Instagram, YouTube & Snapchat –

· SA Brand Index announces SA’s top performing social brands as well as for 4 Sub-Sahara hot markets; and most interestingly an analysis of leading campaigns
IAB and ASA define enforceable guidelines for paid social media communications –

· Pros and cons of the primary messaging platforms Why messaging is the new medium – driven by personalised marketing –

· Influential bloggers; who are they and how should brands influence them

· Selecting the right influencers; tracking influencer campaigns and the analytics that matter

 

Register for Johannesburg

Register for Cape Town

 

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