Social Media Landscape Briefings 2019 (Bryanston Country Club, 16 Oct & SSISA, Newlands, Cpt 18 Oct)
THE INSIGHTS YOU WILL GAIN;
* Big 6 platforms; latest stats, trends and Arthur Goldstuck’s insights
* Big 6 hot issues; two panels, latest issues shortlisted by 1,000’s of followers
* Enforceable social media guidelines for brands; IAB & ASA initiative
* SA Brand Index, top performing social brands and why
* Messaging; big 7 platforms, pros and cons
* Bloggers; who really influences whom
* Influencers; celebrity and micro; how to select and to track
PROGRAM OVERVIEW
· Announcing 2019 Social Media Landscape research results & Arthur Goldstuck’s insights
· Facebook, LinkedIn, Twitter – Panel – hot now now issues
· Panel – hot now now issues Instagram, YouTube & Snapchat –
· SA Brand Index announces SA’s top performing social brands as well as for 4 Sub-Sahara hot markets; and most interestingly an analysis of leading campaigns
IAB and ASA define enforceable guidelines for paid social media communications –
· Pros and cons of the primary messaging platforms Why messaging is the new medium – driven by personalised marketing –
· Influential bloggers; who are they and how should brands influence them
· Selecting the right influencers; tracking influencer campaigns and the analytics that matter