eCommerce awareness, confidence and capability in Africa
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SHOPPER DISRUPTIONS – SA (Fri 21 Sept, Bryanston Country Club)

ANNOUNCING SHOPPER DISRUPTIONS QUICK WINS

AND THE INSIGHTS YOU WILL GAIN

  • Real time technology quick-wins
  • Personalised experience marketing – the next technology steps
  • Online retail breaking through; announcing latest data, trends and insights
  • Rise and rise of convenience retail
  • Winning SA brand and retail transformers
  • Convenience shopping optimising the high growth trends
  • Lifestyle consumerism; changing habits of a lifetime

Real time retail – prioritising near term technologies and implementations

  • Technology driving cost effective marketing
  • Establishing consolidated “value networks”
  • Experience marketing; the death of traditional brand loyalty
  • Appreciating the inter relationship of the new technologies impacting real time retail
  • Alistair Duff, Chief Innovation Officer, The Black Swan Theory Company South Africa

Staying relevant in the Amazon era where big data, real time precise decisions and very smart bots compete against your people, culture and systems 24 hours a day

  • The connected shopper is in charge
  • Intelligent data driving personalised marketing
  • And … the bots are coming Dana Buys, CEO , CloudOne.mobi

SA’s leading brand and retail transformers, who are they & what are they doing right
Sarina de Beer, MD, Ask Afrika

2018 Online Research Survey – Arthur Goldstuck announces definitive data, trends and insights

  • Approaching 30% growth; turnover about 15billion
  • The insights, emerging trends, the opportunities
  • Mobile commerce making its presence felt
  • Analysis; high performing retailers in SA
    Arthur Goldstuck, MD, World Wide Worx

When and why online retail will take off in SA – panel discussion

  • Consensus about key moves to accelerate growth
    Dylan Piatti, Retail Futurist, Deloitte
    Arthur Goldstuck, MD, World Wide Worx
    Panellist to be nominated, VISA
    Dr Melanie van Rooy, Group Marketing Director, Dis-Chem

Welcome to the age of IoT applications – directing customer conversations and real time operations
Tony Smallwood, Exec Head: IoT Sales Enablement, Vodacom IoT

Rise and rise of convenience retail

  • Small is Big – What’s behind the shopper preference for small stores, their behaviours and attitudes and how to capture shopper loyalty in these stores by leveraging our “success stories”
    Ailsa Wingfield, Executive Director, Nielsen

How to grow your category through an innovative mind-set

  • Marrying internal entrepreneurs with key external influencers; the business model and very compelling case studies
    Esti Prinsloo, Innovation Practice Director SA, Nielsen

Lifestyle consumerism; changing habits of a lifetime

  • Does food marketing need to make us fat; Impact of health and wellness on food categories and brands; To what extent will lower LSMs adapt.
  • Organic everything to sustainability sourced
    Jacqui Le Sar, MD, Inperspective

Register: MarketingMix

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