In his SONA speech President Ramaphosa stressed the importance of the tourism sector to boost SA’s economy and encourage more external and internal tourism this summer. One aspect of tourism which is sometimes overlooked is the connection between events and tourism (get international or local people to events and then promote tourism). The event technology landscape has seen major consolidation in recent years. Recently Marriott International (owners of our Protea Group), InterContinental Hotels Group, Accor, and Hilton have recently made a new investment into Groups360, which is a booking engine with major ramifications for meeting planners and hotel operators around the world.
EFA is in touch with the National Accommodation Association which is looking to up-skill its rural members on how to use online for bookings, marketing and increasing rural tourism