eCommerce awareness, confidence and capability in Africa
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The President’s 4IR Commission is appointed

President Ramaphosa has announced the establishment of his Commission on the 4th Industrial Revolution (4IR). According to the press release “the 30-member Commission comprises eminent persons from different sectors of society and reflects a balance in gender, youth, labour and business including digital start-ups as well as digital entrepreneurships”. The members are: Prof Tshilidzi Marwala (Deputy…

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Minister Mmamoloko Kubayi-Ngubane unveils a new White Paper for Science and Technology

In March the Cabinet approved the new White Paper on Science, Technology and Innovation (STI). This new roadmap, according to the Department of Science and Technology (DST), identifies the fourth industrial revolution as a key focus, placing STI at the centre of the country’s development agenda. Last September, DST put out the draft policy document for public…

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The dangers of fake news recognised

In the run-up to the SA Elections next month, concern has been expressed over the use of fake news and trolls to influence the results. After all Cambridge Analytica, before it filed for bankruptcy last year, admitted to the US Senate that it had experimented successfully on its ability to influence elections, testing in a…

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A peek inside Amazon

Jeff Bezos gave his annual report to shareholders recently. He pointed out that some of the Amazon investments had failed, but the lessons have helped grow the company. The next big investment will be to increase its TV streaming services. According to Marketplace Pulse’s recent study based on customer reviews, Amazon’s structure is very defuse:…

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Instagram weighs the pros and cons of ecommerce

According to a recent interview with Instagram, the ad business is still its primary focus — but Instagram will increasingly push users to shop on the app. Instagram’s focus will be on scaling the ecommerce business. Instagram is pushing ecommerce because the market opportunity is far greater than marketing. In 2018, US retail ecommerce sales…

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Selling into Africa

DHL has unveiled an ecommerce app designed to enable global retailers sell goods to African buyers. Called DHL Africa eShop, the logistics giant says the platform “provides convenience, speed, and access to connect African consumers with exciting brands.” DHL Africa eShop is already available to over 200 retailers in both the US and the UK…

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The Use of Mobile-Marketing in SA

According to research by, a global ecommerce platform, South Africans still prefer using desktops rather than smartphones when online shopping. Only 1 out of every 3 online shopping transactions made in SA in 2018 was on a mobile device. The research also shows that South Africans tend to spend less when using smartphones. When they shopped on their…

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Multichannel Marketing is becoming popular according to new research

A new study by BRP shows that consumers favour shopping across channels.  82% said that they research and review products online before making a purchase in-store (“Webrooming”), while 56% said that they visit a store to check out products and then made their purchase online (“Showrooming”). These behaviors help explain why 87% of customers say…

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Investing in African Start-ups

Partech Africa’s 2018 annual report says African tech startups raised US$1.163bn in 2018. The report’s data, from 146 African startups covering equity deals in 164 rounds shows a +108% growth year on year, compared to +33% in 2016 and +53% in 2017. Kenya, Nigeria and South Africa received 78% of the total funding with Egypt…

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