eCommerce awareness, confidence and capability in Africa
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Posts by Shahrain Coovadia


AND THE INSIGHTS YOU WILL GAIN • Banks gaining shopper intelligence far ahead of most retailers – learn how they are doing it • Meet Generation Next; how wellness may be influencing their shopping habits • 20% of shoppers matter; customer data science techniques at work boosting ROI • Influencing influencers along the retail journey…

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2018 08 – EFA Mailer

Statista issues its annual estimates of ecommerce Statista publishes an annual estimate of ecommerce turnover per country. This year it estimates global market volume at US$636,087m, most coming from China (

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2018 07 – EFA Mailer

The African Union (AU) Conference on Ecommerce The AU and the UN Economic Commission for Africa (UNECA) held a 3 day conference in Nairobi from the 23-25 July. The Ecommerce Forum Africa was invited to contribute, and I moderated one panel and sat on another (my presentation will be available on the EFA website).

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2018 06 – EFA Mailer

Breaking News Readers will have seen that our Minister for Trade, Rob Davies, announced on Sunday that SA would sign the African Continental Free Trade Area Agreement (AfCTFA) that day now that the necessary legal checks have been done to ensure that it is in line with the Constitution and relevant laws. He then went on to…

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2018 05 – EFA Mailer

The EU’s General Data Protection Regulation (GDPR) comes into effect Readers will recall that we have dealt with this EU regulation a number of times since the Newsletter was launched two years ago. Unfortunately, this regulation is not just an interesting European phenomenon with no impact on businesses outside the EU. Readers will probably have…

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2018 04 – EFA Mailer

Welcome to the April edition of the EFA Newsletter This month we will concentrate on the issues raised at the 3rd Annual Ecommerce Week held by the United Nations Conference on Trade and Development (UNCTAD) in Geneva from the 16 – 20 April. Both our Co-Chairman, Dylan Piatti, and I attended the Week of panels and…

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2018 03 – EFA Mailer

EFA at a UN meeting on ecommerce I attended a meeting of the United Nations Industrial Organisation (UNIDO) Committee on ecommerce and the BRICS countries on 19-20 March in Vienna at their invitation. The Chinese and Russians provided the largest delegations. Brazil, India and SA had 2 delegates each (the other SA delegate was from…

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2018 02 – EFA Mailer

Breaking News Ecommerce Africa Safe.Shops to launch on 5 March! Last month we outlined how our trustmark, which is called Ecommerce Africa Safe.Shop, will operate, and why it is important for the ecommerce sector in SA. We emphasized that creating greater trust in e-shops leads to increased turnover. Consumers who trust a shop or a brand buy…

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2018 01 – EFA Mailer

Trustmark for South Africa! EFA has been working hard during the past year to prepare for the launch of a South African trustmark. The main aim of EFA is to help increase shoppers’ trust in ecommerce. We looked at a number of solutions, and identified the best – Safe.Shops – which will be branded Safe.Shops.Africa…

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