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Digital In-Law SA Briefing

28 Jun

CMOs, digital strategists and corporate legal advisors need to be briefed about the latest regulatory requirements likely to impact business, and about good governance pre-emptive measures.  Program prepared in close consultation with the IAB.

Insights you will gain;

  • IAB Brands digital governance checklist – strategic guidelines setting the tone for good corporate governance in practice
  • POPIA Regulator responds to key issues (see topic description below)
  • Digital post-POPIA: the implications of the new POPIA regulations
  • Influencer marketing – non-disclosure is the big concern; Advertising Code of Practice
  • Influencer marketing; learnings from the UK IAB Influencer Guidelines
  • Cyber Security Bill – policing your digital communications to avoid liability
  • Intellectual copyright – latest rulings SA and EU
  • Advertising Code of Practice – latest rulings and implications

IAB Brands governance checklist
Alistair Mokoena, Vice Chair, IABSA; CEO, Ogilvy South Africa

Digital post-POPIA: What are the implications of the new POPIA regulations
*  the POPIA direct marketing rules explained
Elizabeth de Stadler, Chairperson of the IAB Regulatory Affairs Council; co-founder Novation Consulting; Associate Esselaar Attorneys

The POPIA Regulator answers the panellists and your questions

  • What is the future of the sale personal of information (lead generation)?
  • Can you use contact details scraped from the internet?
  • Do you need consent for targeted social media marketing?
  • Must you always have an opt in consent for direct marketing, or can you use an opt out with consumers who are already your customer. I am thinking of bringing some examples for the Regulator to comment on.
  • When do cookies and other forms of tracking online become a POPIA issue?

Sizwe Snailmember of the South African Information Regulator and director of Snail Ka Mtuze Attorneys at Law

Panellists;
Elizabeth de Stadler, Chairperson of the IAB Regulatory Affairs Council; co-founder Novation Consulting;Associate Esselaar Attoneys
Greg Garden, CEO, Marketing Association of SA (MASA)
Alastair Tempest, Executive Director, Ecommerce Forum Africa (EFA)
Matthew Arnold, IAB Agency Council Member; VML Chief Engagement Officer

Influencer marketing; growing concerns about non-disclosure –
Advertising Code of Practice
Gail Schimmel, CEO, Advertising Regulatory Board (ARB)

Investigating key elements of the influencer channel and applying ethical standards
Setting up ground rules before it’s too late
*  
IAB UK Influencer Guidelines
Graham Deneys, Group Strategy Director, Carat

GDPR latest rulings; implications for SA brands
Alastair Tempest, Executive Director, Ecommerce Forum Africa (EFA)

Cyber Security Bill – brands policing digital communications to avoid liability – SA and international perspectives
David Loxton, CEO, Africa Forensics and Cyber

Protecting intellectual property: Copyright and the digital era
Copyright Act of 1978

  • Computer program 1992
  • ‘New’ distribution mechanisms

The New Copyright Bill

  • Take into account the digital age
  • Audio-visual works – broad definition
  • Technologically protected works
  • Visual Artistic works
  • Communicate to the public: Streaming

Venue

Bryanston Country Club
Johannesburg, Gauteng South Africa + Google Map
Phone:
021-7908147
Website:
marketingmixconferences.co.za
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