12th TOWNSHIP MARKETING SUMMIT 2020 – Jhb, Tues 17 & Wed 18 Mar 2020
17 Mar @ 8:00 am - 18 Mar @ 5:00 pm
•A quarter of South Africa’s population live in the 76 largest townships
• Diepsloot – home to more than 200 000 people >R2-billion spending power
• Township consumers responsible for 41% of consumer spending
Now in its 12th year, the definitive annual briefing. Discretionary spend is much higher than official figures state because between 3 and 4 million people are undeclared informal contractors, and they have a lot of disposable cash. Very interesting is the rise and rise of entrepreneurs often supported by enlightened corporates. The rapidly increasing number of sophisticated township malls is witness to increasing spend, and yet the convenience of roughly 200,000 spazas is still a potent force, but for how long. SIX major research studies will be announced at this conference, and most importantly will be the derived insights. The rising black middle class is a potent force, although they may not live in the townships much of their social life is in the townships and they contribute a lot of black tax.
Register at: marketingmixconferences.co.za