eCommerce awareness, confidence and capability in Africa
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10th Annual Conference – Bryanston Country Club, 13 & 14 June

Here is what you are going to learn:

  • Shoppertainment: ‘How malls are becoming theatres of dreams’
  • Pricing is in: so it must be ‘perceived’ value shopping
  • ​Influencing the customer journey, every step of the way​
  • Live experiential becoming viral sensations
  • Influencing the influencers: customers trust their peers
  • Customer journey mapping: integrating and prioritising your marketing
  • Brands holding their own in a price driven market

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